Services
Senior support, matched to the stage of the business
From a focused review of the market, proposition, and route to revenue - through to longer-term fractional leadership and board-level support.
Strategic Growth Advisory
For founders and leadership teams who need a clearer view before committing further time, money or resource.
We assess the market evidence, target customer, proposition, commercial model and route to market to identify what is credible, what remains unproven and what needs attention next.
Fractional CMO Leadership
For businesses that need experienced marketing leadership but are not ready for, or do not require, a permanent CMO.
We take senior ownership of marketing direction, priorities and performance, working with the existing leadership team to strengthen the route to market, build the right internal and external support and create greater commercial accountability.
Executive and Board Advisory
For founders, boards and leadership teams who need an experienced outside view on growth, marketing investment or the next stage of the business.
We provide direct challenge, practical judgement and ongoing support to help leaders test assumptions, weigh up options and make better-informed decisions.
The Growth Alignment Framework™
A clearer view before deciding where to act
Growth rarely slows because of one obvious issue. More often, several smaller gaps have developed across the proposition, customer journey, route to market, team or technology.
The Growth Alignment Framework™ provides a structured way to examine how those areas work together and where they may be limiting progress.
It helps leadership teams distinguish evidence from assumption, identify the decisions that matter most and avoid investing in activity before the underlying conditions are right.
Where we help
The work will look different depending on the stage of the business and the challenge being faced. These are the areas in which Verity & West most often supports clients.
Growth Strategy
The first challenge is often not finding opportunities. It is deciding which ones are credible and which deserve investment.
We help assess market demand, define the target customer, strengthen the proposition and establish a route to revenue that the business can realistically deliver.
Marketing Leadership and Operating Model
As a business grows, the way marketing is organised can quickly fall behind what is needed.
We help clarify priorities, define roles, assess internal and external support and create a marketing model that is appropriate for the next stage of the business.
Customer Experience
A strong proposition can still lose customers through a difficult or inconsistent experience.
We examine how customers discover, evaluate, buy, onboard and continue to engage with the business, identifying where friction is affecting conversion, retention or further growth.
Digital Adoption
Introducing technology does not guarantee that people will use it or that the expected value will follow.
We help identify the practical barriers to adoption, improve how digital services fit into the customer or employee journey and connect technology decisions more closely to business outcomes.
Commercial and Marketing Performance
Marketing activity is only useful when the business can understand what it is contributing.
We help establish clearer measures, connect activity to commercial outcomes and identify where investment is creating demand, improving conversion or supporting retention.
Executive Advisory
Senior leaders do not always need another delivery resource. Sometimes they need an experienced person who will ask the difficult questions.
We support founders, leadership teams and boards as they consider growth priorities, funding decisions, organisational changes and significant marketing investment.
How we work
Verity & West was established to provide experienced marketing leadership without adding unnecessary complexity.
We start by understanding the business as it is, rather than arriving with a predetermined answer. We say what we see, make the trade-offs clear and focus on recommendations the organisation can realistically act on.
The work is collaborative, but it is not passive. Clients should expect direct questions, honest challenge and practical support grounded in more than 20 years of leading marketing and business change.
Naomi West - Director and Founder
Board & Executive Advisory
Supporting founders, CEOs and leadership teams through growth and transformation.