Clarity before scale.
Start-ups and growing businesses are often under pressure to move quickly. The risk is committing resources before the proposition, buyer journey and route to market are clear.
Verity & West works with founders and leadership teams to make those decisions in the right order: where the business can win, what will make buyers take notice and what needs to be built for growth to become repeatable.
Fractional CMO | Growth Advisory | Non-Executive Support
The problem you can see is rarely the one holding growth back.
As a business moves from idea to traction, and from traction to scale, decisions made in isolation begin to compound.
A strong proposition may be aimed at the wrong buyer. Marketing activity may begin before the route to revenue is clear. Early customer interest may exist without a reliable way to convert it into repeatable growth.
That is why we start with diagnosis rather than delivery. We look across the business to identify the issues most likely to affect progress, then help leadership decide what needs to be validated, changed or built next.
We are typically brought in when:
- The idea is credible, but demand has not yet been properly tested
- Early traction exists, but growth is inconsistent or difficult to repeat
- The target customer, proposition or route to market remains unclear
- Marketing activity is not converting into qualified demand or revenue
- Product, sales and marketing decisions are being made separately
- The business needs experienced marketing leadership before it is ready for a full-time CMO
What the work delivered
100,000+
Clients supported through global transformation and customer engagement initiatives
167+
Countries reached through global programmes
£1m+
Operational savings delivered
Top 5%
Employee engagement during organisational restructuring
How We Help
The right level of support for the stage you are at
Strategic Growth Advisory
For founders and leadership teams who need to make better decisions before committing further time, money or resource.
We assess the market, proposition, customer, route to revenue and internal readiness to establish where the strongest opportunity lies and what needs to be addressed next.
Fractional CMO Leadership
For businesses that need experienced marketing leadership but are not yet ready for, or do not require, a permanent CMO.
We provide senior ownership of marketing direction, priorities and performance, while building the team, structure and disciplines needed for the next stage of growth.
Executive & Board Advisory
For founders and boards who value an independent perspective on growth, commercial priorities and marketing investment.
We provide constructive challenge, experienced judgement and ongoing support to help leadership teams test assumptions, evaluate options and make better-informed decisions.
The Growth Alignment Framework™
A structured way to see what is really holding progress back
Whether a business is validating an idea, building early traction or preparing to scale, the visible problem is rarely the whole problem.
The Growth Alignment Framework™ is Verity & West’s proprietary methodology for assessing the factors most likely to influence commercial progress. It examines the strength of the market evidence, proposition, customer understanding, route to revenue, marketing readiness and the internal conditions needed to deliver.
The framework helps leadership teams separate assumption from evidence and symptoms from underlying causes. It provides a clearer view of what should be validated, strengthened, built or deliberately deferred before further investment is made.
It has been shaped by more than two decades of experience leading marketing and business change within organisations operating across 167 countries and serving more than 100,000 clients, including major programmes spanning customer engagement, digital adoption and operating-model redesign.
How experience translates into results
Rebuilding the operating model around commercial priorities
Following a major organisational refocus, the existing marketing model no longer matched what the business needed. Resources were spread too thinly, specialist expertise was fragmented and supplier use had become difficult to manage.
A new global operating model created clearer ownership, brought specialist capability together and connected investment more directly to commercial priorities.
Top 5% employee engagement maintained through change | £300k+ saved | 30+ suppliers consolidated
Making customer engagement more commercially useful
Customer activity was taking place across multiple markets, but there was limited visibility of which relationships, content and channels were having the greatest impact.
A more data-led approach connected customer insight with digital behaviour and strategic account activity.
This gave teams a clearer view of where to focus, improved the relevance of client engagement and supported the business in maintaining its market-leading position.
100% increase in website traffic | 32% increase in strategic client engagement
Turning a digital launch into everyday use
A major digital platform had been introduced, but its value depended on customers and teams changing established ways of working.
The global adoption programme focused on the practical barriers preventing use, supported regional teams and improved how the service was introduced to customers. This helped move the platform from a technology launch to an established part of the customer journey.
37% increase in digital adoption | 80% overall adoption
Executive Leadership Experience
Experienced judgement at critical stages of growth
Naomi West is a global marketing and transformation leader with more than 20 years’ experience turning complex growth challenges into clear commercial priorities.
Her career includes leading teams and major change programmes within organisations operating across 167 countries and serving more than 100,000 clients, including award-winning digital platforms, new service propositions and operating-model redesign.
Through Verity & West, she brings that experience to founders and leadership teams that need senior marketing judgement, practical direction and the confidence to make better decisions as they grow.
Need a clearer view of what comes next?
A Growth Alignment Review is a focused conversation about where the business stands, what you are trying to prove or achieve and what may be getting in the way.
We will look at the opportunity, the assumptions behind it and the decisions that need to be made next. From there, we can establish where support would add value and whether Verity & West is the right fit.
Book a Growth Alignment Review
20+ Years Experience | Global Organisations | 30,000+ Clients | 167 Countries | Board & Executive Leadership